QR codes return to conversation with the same result not quite there yet

Over the weekend I noticed a poster for a local event with a QR code on it. A QR code is a simple black and white box with a specific pattern–a box-shaped barcode–that you can take a picture of and use an app on your phone to translate it–generally it jumps to a website or shows a message. The code on the poster directed me to a website for the event. This is something we’ve thought of doing for campus events, and the idea of including codes on posters and other print publicity came into conversation recently. Is it time to reintroduce the idea? More