Over the weekend I noticed a poster for a local event with a QR code on it. A QR code is a simple black and white box with a specific pattern–a box-shaped barcode–that you can take a picture of and use an app on your phone to translate it–generally it jumps to a website or shows a message. The code on the poster directed me to a website for the event. This is something we’ve thought of doing for campus events, and the idea of including codes on posters and other print publicity came into conversation recently. Is it time to reintroduce the idea?
My conclusion is no (well, not yet.) Dave Olsen shared some great info on QR codes vs. text messaging and I like the text option. Drew Millikin posted his thoughts and response, describing the issue I keep running into also: until it’s built in to the phone and we can just take a picture of the code it’s too cumbersome.
I want to explore the text option. I also want to continue to build out an idea of content to link to from an event poster. We’re close to having a collection of pages for each event open to the public: the press release, connected to the event calendar info, connected to information about the venue (to include directions to campus, walking directions from parking areas, accessibility of entrances and restrooms, and perhaps more.) It’s a project I’d like to see come to life, and who knows — maybe then we’d have something really useful to offer from a QR code or text message instead of linking to the same information as the poster.